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The in-house research department at VISIT PHILADELPHIA® tracks visitor statistics, measures tourism’s impact on the region and provides insight and tracking for every marketing program VISIT PHILADELPHIA develops.
To learn more about VISIT PHILADELPHIA® research and reports, or to discuss what information may be relevant to your organization and its needs, please contact Andrew Zwarych, Research and Analytics Manager at [email protected].
COVID-19 Resource Library COVID-19 Resource Library – Travel and Tourism Research Association A collection of free data sources all related to the impact of COVID-19 on the travel industry.
National
National COVID-19 and Traveler Sentiment Survey – Longwoods International A biweekly tracking survey of U.S. travelers’ intentions as the COVID-19 pandemic progresses. Conducted using a national sample of 1,000 adults ages 18+.
According to the latest Longwoods International tracking study of American travelers, only 14% of them have used Chat GPT to plan a trip in the past six months. And only 31% of them report that it is likely they will use Chat GPT to plan their next trip, statistically unchanged from 32% in April of 2023.
View Past Waves
Past Waves
Greater Philadelphia
Impact of COVID-19 on Consumers’ Intention to Travel and Travel Priorities – Visit Philadelphia Findings from the latest visitphilly.com consumer survey, completed by more than 4,000 potential travelers.
Impact of COVID-19 on Consumers’ Intention to Travel and Travel Priorities – Russell Research An ongoing survey of consumers to evaluate the effects of COVID-19 on Philadelphia’s travel & tourism industry. The study is conducted using a nationally representative sample of approximately 1,000 interviews among adults ages 18+ with sample augments in the Philadelphia, New York and Washington DC DMAs.
Pennsylvania
Travel Mindsets Amidst COVID-19 – PA Tourism A monthly survey of consumers to gauge current and future feelings toward travel, travel motivators and if Pennsylvania is being considered as a destination for future travel. The study is conducted using a representative sample of 1,000 adults ages 18+ from PA and the surrounding states.
Economic Impact of COVID-19 – US Travel Association and Oxford Economics Driven by U.S. Travel Association and Oxford Economics’ proprietary travel forecasting model, the semi-annual domestic and international forecast allows members to review the industry’s performance and consider the prospects for the coming year and through 2024.This document is available exclusively to U.S. Travel members.
VISIT PHILADELPHIA Campaigns as Featured Case Studies:
All reports are in Adobe Acrobat format. You can get more information or download the latest version of Adobe Acrobat Reader at www.adobe.com.
For research on the national tourism industry, visit U.S. Travel Association.