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Greater Philadelphia Tourism Marketing Corporation (GPTMC) Wins Seven International Awards Web Marketing And Public Relations Campaigns Chosen From Among 1,300 Entries

Press Release

GREATER PHILADELPHIA TOURISM MARKETING CORPORATION (GPTMC) WINS SEVEN INTERNATIONAL AWARDS
Web Marketing And Public Relations Campaigns Chosen From Among 1,300 Entries

PHILADELPHIA, January 14, 2008 - The Hospitality Sales & Marketing Association International (HSMAI), a leading organization in the tourism, travel and hospitality industry, will award the Greater Philadelphia Tourism Marketing Corporation (GPTMC) seven Adrian Awards for public relations and Web marketing at a ceremony on January 28, 2008 in New York City.

BYOB Media Kit

Photo by J. Smith for GPTMC

This year, there were more than 1,300 HSMAI Adrian Award entries. Hospitality, travel, tourism and media professionals judged each GPTMC entry as one of the best in the category based on its own merit and success in achieving its objectives.

GPTMC won the following Adrian Awards for public relations:

Gold Adrian Award: Best consumer marketing program for Philadelphia—The Place to B.Y.O.Be
Bronze Adrian Award: Best re-launch of existing product for King Tut Goes Golden in Philadelphia
Bronze Adrian Award: Best print feature placement in a consumer newspaper for “…the coolest hotel room in the USA,” USA Today
Bronze Adrian Award: Best special event for Philadelphia R Family Weekend

And these for Web marketing:

Silver Adrian Award: Best blog for uwishunu.com
Silver Adrian Award: Best podcast series for SoundAboutPhilly®
Silver Adrian Award: Best social media for BlogPhiladelphia

HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and 60 chapters worldwide.

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region’s vitality. For more information about travel to Philadelphia, visit www.gophila.com or call the Independence Visitor Center, located in Independence National Historical Park, at (800) 537-7676.

Note to Editors: For photos of Greater Philadelphia, visit our Photo Gallery.

CONTACT:

Caroline Bean, GPTMC
(215) 599-7433, caroline@gptmc.com

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