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| CONTACT: | Jeff Guaracino | GPTMC | (215) 599-2290 | jeff@gptmc.com |
PHILADELPHIA
TOURISM OFFICE AWARDS $315,800 IN ARTS AND CULTURE GRANTS
Several Of
The 29 Grant Recipient Organizations Will Use Funds To Celebrate Milestone Years
PHILADELPHIA, December 23, 2004 – The Greater Philadelphia Tourism Marketing Corporation (GPTMC) brings tidings of comfort and joy to 29 regional arts and culture organizations that will receive a total of $315,800 in marketing grants for events and projects with substantial potential to draw tourists to the region. Since 1997, GPTMC has awarded more than 200 marketing grants totaling more than $3.8 million.
Several of the grants aim to promote Ben Franklin 300 Philadelphia, a city-wide effort to celebrate the 300th birthday of Philadelphia’s most famous citizen, with out-of-market advertising and a half-hour television special. Other grants will support special events related to anniversary celebrations for Philadelphia’s most vibrant organizations, including Pennsylvania Academy of the Fine Arts’ 200th anniversary, the Philadelphia Art Alliance’s 90th anniversary, the Odunde Festival’s and Taller Puertorriqueño’s 30th anniversaries and Jam on the River’s 20th anniversary.
The push towards multicultural marketing and tourism product development will continue next year with GPTMC grants to support six neighborhood organizations, including the Asociación de Músicos Latino Americanos, Art Sanctuary, Johnson House Historic Site, New Kensington Community Development Corporation, Philadelphia Chinatown Development Corporation and Spiral Q Puppet Theater. University City District will use its $8,500 grant to produce and promote an ethnic dining guide to nearly 60 restaurants.
Grant proposals submitted to
GPTMC were evaluated on the following criteria: compelling nature of the
project, potential to positively impact image, number of potential visitors and
overnight stays, public relations potential, partner relationships and marketing
plans. Since 1997, grant projects have generated more than
$3 million in room-night revenue.
For a full list of this year’s grantees, visit www.gophila.com/pressroom.
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) builds the region’s economy and image through destination marketing to increase the number of visitors, the number of nights they stay and the number of things they do in the five-county region. For more information about travel to Philadelphia, visit www.gophila.com or call the Independence Visitor Center, located in Independence National Historical Park, at (800) 537-7676.
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2005 Grant Recipients
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Opera Company of Philadelphia |
$ 25,000 |
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Margaret Garner |
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The Opera Company of Philadelphia will present and promote the World Premier production of an important new opera, Margaret Garner, composed by Richard Danielpour of the Curtis Institute of Music and libretto by Nobel Prize winning novelist Toni Morrison. |
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Pennsylvania Academy of the Fine Arts |
$ 25,000 |
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200th Anniversary Exhibitions and Events |
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Throughout 2005, the Pennsylvania Academy of the Fine Arts will promote, through national print advertising and public relations, numerous events and four major exhibitions to draw a national audience and gain more national visibility during The Academy's |
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WHYY, Inc. |
$ 25,000 |
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Experience… Franklin |
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In connection with the Ben Franklin 300 Philadelphia celebration, WHYY will develop, produce and broadcast a one-half hour television special and 12 brief television spotlights that will bring to a broader public the latest scholarly understanding of Benjamin Franklin. |
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African American Museum in Philadelphia |
$ 13,500 |
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Experiencing the African American Legacy |
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As part of the museum's recovery plan, AAMP will execute a marketing campaign to local and national media to increase the museum's public visibility. |
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Chester County Conference & Visitors Bureau |
$ 13,000 |
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Brandywine Sampler Program |
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Chester County CVB will advertise its Brandywine Sampler Program, an overnight hotel package that includes coupon books that offer package participants free admission to the leading cultural attractions in Chester County. |
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Friends of the Japanese House and Garden |
$ 7,500 |
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Co-operative advertising |
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The Japanese House and Garden will grow visitation and interest in the site by participating in GPTMC's cooperative advertising program, which has been a very effective advertising tool for them in the recent past. |
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Greater Philadelphia Cultural Alliance |
$ 6,400 |
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Philly Fun Guide.com Blockbuster Marketing Tool |
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The Culture Alliance will enhance PhillyFunGuide.com by creating a "Blockbuster" marketing tool that centralizes information on related thematic cultural events and cross-references them with other resources. |
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National Constitution Center |
$ 12,500 |
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Lincoln and the Constitution |
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NCC will bring the latest scholarship about Abraham Lincoln to a broad audience by opening a groundbreaking exhibit about Lincoln and the Constitution that will explore the three main issues of Lincoln's presidency, the Civil War, Secession and Slavery. |
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Penn's Landing Corp. |
$ 10,000 |
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20th Annual Jam on the River |
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Penn's Landing Corp. will expand its out-of-region radio advertising to expose new audiences to Jam on the River and to strengthen this annual event as a stronger tourism event. |
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Philadelphia Art Alliance |
$ 13,000 |
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90th Anniversary of the Philadelphia Art Alliance |
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The Philadelphia Art Alliance will celebrate its 90th anniversary with Celebrating Rittenhouse Square, three major exhibitions that will showcase the Rittenhouse Square area as a cultural destination. |
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Philadelphia Hospitality |
$ 6,400 |
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Flower Show 2005; Franklin 300 |
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During the Flower Show and the Benjamin Franklin 300 exhibit, Philadelphia Hospitality will encourage individual travelers to stay in Philadelphia for a minimum of three nights by offering special behind-the scenes tours of the city and the surrounding r |
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Philadelphia Live Arts Festival and Philly Fringe |
$ 12,500 |
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Philadelphia Live Arts Festival & Philly Fringe |
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The Live Arts Festival and Philly Fringe will promote the two together to continue to reinforce the new "Live Arts" name and to reach markets on the periphery of the five-county Philadelphia region. |
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Philadelphia Mural Arts Advocates |
$ 9,000 |
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Mural Tour Program |
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The Mural Arts Program will enhance its popular mural tour program through new marketing initiatives that will include participation in GPTMC's and GPCA's cooperative advertising programs. |
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Philadelphia Society for the Preservation of Landmarks |
$ 14,000 |
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Landmarks 2005 Marketing Campaign |
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Landmarks will develop, print and distribute brochures throughout the Philadelphia region and expand their website to accommodate the newly adopted Walk Philadelphia architecture tours. |
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Taller Puertorriqueno, Inc. |
$ 10,000 |
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Marketing Initiative for the Tainos In Puerto Rico exhibit |
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Taller Puertorriqueño will celebrate its 30th anniversary with a six-month festival of events and programming including Taiños in Puerto Rico: Pre-Columbian Art & Culture, Taller's largest and most important exhibit to date. |
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The Academy of Natural Sciences |
$ 5,000 |
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Lewis & Clark Web-based Marketing |
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The Academy of Natural Sciences will promote Lewis & Clark, a major touring exhibit having its east coast premier in Philadelphia, with web-based marketing of an overnight travel package. |
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The Rosenbach Museum & Library |
$ 3,000 |
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Release the Bats: Dracula Film & Cultural Festival |
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The Rosenbach will promote Release the Bats: Dracula Film & Cultural Festival, a month-long festival that specifically highlights Bram Stoker's research notes for Dracula and celebrates Dracula as a cultural icon. |
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The Women's Board of the Pennsylvania Academy of the Fine Arts |
$ 17,500 |
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USArtist: American Fine Art Show |
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The Women's Board of the Pennsylvania Academy of the Fine Arts will promote the 14th annual USArtists: American Fine Art Show, the largest show of its kind to offer exclusively American art. |
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University City District |
$ 8,500 |
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Ethnic Dining Guide |
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University City District will produce an Ethnic Dining Guide that will promote the nearly 60 ethnic restaurants in University City to the people of the Philadelphia region and visitors alike and will highlight University City as a vibrant international co |
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Valley Forge CVB |
$ 16,500 |
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Bell to Bell Cycling Celebration |
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Valley Forge CVB will promote hotel stays tied to major cycling events, capitalizing on the USPRO Wachovia Cycling Championship, the Bell to Bell Bike Ride (Liberty Bell to Justice Bell) and events produced by regional bicycle coalitions and clubs. |
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West Philadelphia Cultural Alliance |
$ 13,500 |
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20th Year Celebration: Comprehensive Marketing Plan |
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As part of the 20th Year Celebration, the Paul Robeson House will implement a comprehensive marketing plan to increase visibility locally, nationally and internationally by producing collateral materials and a website. |
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Wood Turning Center for WOOD 2005 Celebration |
$ 16,000 |
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WOOD 2005 Celebration |
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The Wood Turning Center will promote WOOD 2005, a two-month celebration with over 30 events that will highlight Philadelphia's historic contributions to the art and craft of wood turning. |
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Neighborhood Tourism Network Mini-Grants |
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Art Sanctuary |
$ 3,000 |
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Philadelphia's Civil Rights Struggle (North Philadelphia) |
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To purchase video and sound support equipment necessary to present the multi-media video, music, and spoken word presentation that is part of the Philadelphia's Civil Rights Struggle tour. Owning the equipment will alleviate the need to rent each time the tour visits. |
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Johnson House Historical Site |
$ 3,000 |
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Taking a Stand For Freedom (Underground Railroad) |
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To allow the site to make upgrades that will enhance the visitor experience of the historic character of the House such as equipment and materials to generate museum quality signage as well as period decor and furniture. |
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New Kensington Community Development Corporation |
$ 3,000 |
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Fishtown & Kensington: Art & Industry |
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To research, design and print a Neighborhood Business Directory that will be available throughout Kensington and Fishtown at no charge. This will also serve as a valuable handout to tour participants. |
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Philadelphia Chinatown Development Corporation |
$ 3,000 |
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Voices of Chinatown |
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To continue to refine and improve the tour product by expanding the network of participating community organizations and enhancing the marketing and promotional products. |
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AMLA |
$ 3,000 |
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Latin Soul, Latin Flavor |
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To purchase and utilize an arts cart. The cart would be used to market and sell their crafts to Latin Soul, Latin Flavor tour participants |
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Spiral Q Puppet Theatre |
$ 3,000 |
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Exotic Cuisine & Esoteric Culture (University City) |
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To design and print new collateral materials to promote visits to the Living Loft Museum and studio workshops. This will also serve as a valuable handout to tour participants. |
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Note to Editors: For photos of Greater Philadelphia, visit the photo gallery of
gophila.com/pressroom.