Deborah Diamond

DEBORAH DIAMOND, Ph.D.
BIOGRAPHY

Director of Research and Strategy
Greater Philadelphia Tourism Marketing Corporation

Research is the basis for all marketing efforts at the Greater Philadelphia Tourism Marketing Corporation (GPTMC). As director of research, Deborah Diamond tracks Philadelphia’s visitor volume and statistics, calculates the economic impact of tourism and conducts strategic research. This analysis is used to gather information to create effective marketing campaigns. Diamond’s department also produces a number of reports each year, including the Greater Philadelphia Tourism Monitor, recognized with a national award from the Travel Industry Association of America (TIA), and the seasonal Facts at Your Fingertips.

Before joining GPTMC in 2003, Diamond was vice president of The Melior Group, a Philadelphia-based marketing research firm. She completed her undergraduate education at Bryn Mawr College and earned a master’s degree and a Ph.D. in political science at the University of Chicago. Before becoming a market researcher, she taught political science at Columbia University in New York City and at her alma mater, Bryn Mawr.

Diamond serves on the board of the People’s Emergency Center, a comprehensive service agency for homeless women, children and teens in Philadelphia.