RED TETTEMER TAKES HOME FOUR ADDY AWARDS FOR GPTMC’s UWISHUNU™ CAMPAIGN
Advertising Honors Awarded For Non-Traditional Campaign
PHILADELPHIA, March 21, 2007 - Red Tettemer won four awards on GPTMC’s behalf at this month’s annual ADDY Awards, hosted by the Philadelphia Ad Club to honor creative excellence in the field. The awards were in the Non-Traditional Advertising category for GPTMC’s innovative uwishunu™ campaign.
Blogging on uwishunu.com
Photo courtesy of uwishunu.com
Gold and silver ADDY’s were given for:
- Non-Traditional Advertising – uwishunu™ postcards (Gold)
- Non-Traditional Advertising – uwishunu™ Zoltar Machine (Gold)
- Non-Traditional Advertising – uwishunu™ campaign (Gold)
- Direct Marketing – uwishunu™ tee-shirts (Silver)
uwishunu™ is GPTMC’s two-year campaign using blogs, podcasts, social networking sites, photo- and video-sharing Web sites, RSS feeds and “in-the-know” residents to spread the word about Philadelphia. Created to appeal to tech-savvy consumers and travelers, the campaign is called uwishunu™ (pronounced “you wish you knew”) because all travelers “wish they knew” where to find the coolest things to do, the best places to eat, the most unique shops and other fresh experiences in the city.
Red Tettemer is a Philadelphia-based marketing company that, together with the Mayor’s Hospitality Summit, created the uwishunu™ concept and developed the winning creative pieces.
uwishunu™, created by the Greater Philadelphia Tourism Marketing Corporation (GPTMC) and funded by the City of Philadelphia, reveals the unconventional side of Philadelphia by providing an insider’s look at the city’s dining, drinking, nightlife, active pursuits and culture as shared by Philly-wise locals. If you wish you knew how to visit Philly like a local, go to www.uwishunu.com.
Note to Editors: For photos of Greater Philadelphia, visit our Photo Gallery. On the pressroom, you can also subscribe to RSS feeds to receive updates on topics that are specifically of interest to you: What’s New, Dining, Events, Seasonal Travel, Hotel Packages and Tourism Research.
CONTACT:
Caroline Bean
(215) 599-7433
caroline@gptmc.com
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