PHILLY CHARTS NEW TERRITORY WITH
"ULTIMATE GAY STAY" GIVEAWAY
Giveaway Will Be Promoted On National TV, Magazines,
Newspapers, Online And At Sea
PHILADELPHIA, February 23, 2006 - Philadelphia
has launched a $100,000 promotion to highlight two of the
destination’s signature spring events, Equality Forum and
Blue Ball. Publicity for the online trip giveaway will be
appear on the Logo network, in national and regional publications,
online at Gay.com and in the cabins of a RSVP Cruises’ ship.
Individuals can enter to win the giveaway at www.gophila.com/gaytrip.
Photo by K. Ciappa for GPTMC
The Greater Philadelphia Tourism Marketing Corporation (GPTMC),
the Sofitel Philadelphia and Gay
TravelNews have teamed up to offer two trips to Philadelphia:
the “Ultimate Boys Weekend” and the “Ultimate Girls Weekend.” Two
winners will receive:
- Two round-trip airline tickets, courtesy of www.GayTravelNews.com
- Three-night, four-day weekend stay at the Sofitel
Philadelphia, May 5-8, 2006
- Two VIP tickets to Equality Forum and Blue
Ball events
- A $250 American Express gift certificate, courtesy of
GPTMC
Joining the effort to promote Philadelphia as a gay-friendly
destination are GPTMC’s media partners, including the Logo network,
Planet Out, Passport Magazine, Genre magazine and
Gay.com. Taking a non-traditional marketing approach, RSVP Cruises
has agreed to show Philadelphia’s television commercial, Penn
Pals, in every cabin during a February cruise to the Caribbean
Sea.
Equality Forum celebrates the cultural and political
legacy of the gay, lesbian, bisexual and transgender community with
more than 50 events throughout the week. FUSION: Blue Ball
2006 is the city’s internationally famous circuit party. Both
events take place between May 1-7, 2006.
The Greater Philadelphia Tourism Marketing Corporation (GPTMC)
builds the region’s economy and image through destination marketing
to increase the number of visitors, the number of nights they stay
and the number of things they do in the five-county region. For
more information about travel to Philadelphia, visit www.gophila.com or call the
Independence Visitor Center, located in Independence National
Historical Park, at (800) 537-7676.
Note to Editors: For photos of Greater
Philadelphia, visit our Photo
Gallery.
CONTACT:
Jeff Guaracino, GPTMC
(215) 599- 2290, jeff@gptmc.com
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