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What's Happening in Gay-friendly Philadelphia
Philadelphia’s Get Your History Straight and Your Nightlife Gay® Tourism Campaign Continues With A Stronger Focus On Women
Press Release
PHILADELPHIA AND ITS
COUNTRYSIDE™ WANTS MORE LESBIAN TRAVELERS
Philadelphia’s Get Your History Straight and Your
Nightlife Gay® Tourism Campaign Continues With A Stronger Focus On
Women
PHILADELPHIA, October 25, 2005 - Philadelphia's
ground-breaking gay tourism campaign is setting out to make history
again by launching an effort to attract lesbian tourists. In 2006,
the $1 million gay tourism campaign, Philadelphia – Get Your
History Straight And Your Nightlife Gay®, will pay special
attention to the lesbian traveler through an adapted advertising
and media relations strategy, expanded content about
lesbian-friendly Philadelphia on www.gophila.com/gay and
guerrilla marketing at special events for lesbians.
Photo by R. Kennedy for GPTMC
The Greater Philadelphia Tourism Marketing Corporation (GPTMC)
found in a recent research study, Gay Tourism 2005, that
lesbian travelers spend the same per day ($233) as gay men.
Lesbians, however, stay for a shorter period of time (on average
1.8 nights) compared to gay men (on average 2.4 nights). GPTMC's
goal is to increase the length of a lesbian visitor's stay by
highlighting all there is to see and do in Philadelphia, including
historical sites, arts and cultural attractions, shops, restaurants
and a vibrant lesbian nightlife scene.
"Through the collaborative efforts of GPTMC and the Philadelphia
Gay Tourism Caucus, our region continues to work hard to
communicate a message to all gay travelers that we are a welcoming
destination," said Meryl Levitz, GPTMC president and CEO. "Since
GPTMC launched its gay tourism campaign in 2003, Philadelphia and
Its Countryside™ has increased its share of the gay travel market,
recently defined as a $64 billion market segment."
The Greater Philadelphia Tourism Marketing Corporation (GPTMC)
builds the region's economy and image through destination marketing
to increase the number of visitors, the number of nights they stay
and the number of things they do in the five-county region. For
more information about travel to Philadelphia, visit www.gophila.com or call the
Independence Visitor Center, located in Independence National
Historical Park, at (800) 537-7676.
Note to Editors: For photos of Greater
Philadelphia, visit our Photo
Gallery.
CONTACT:
Jeff Guaracino, GPTMC
(215) 599-2290, jeff@gptmc.com
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