Millennium Coffee
Photo by R. Kennedy for GPTMC
PHILADELPHIA SETS SAIL WITH RSVP
VACATIONS AND R FAMILY VACATIONS ON PIONEERING GAY TRAVEL
PARTNERSHIP
PHILADELPHIA, June 14, 2006 – The Greater
Philadelphia Tourism Marketing Corporation (GPTMC) is proud to
announce partnerships with RSVP Vacations, the foremost presenter
of gay and lesbian travel events, and R Family Vacations, the
first-ever travel company for gay families co-founded by Rosie and
Kelli O’Donnell and Gregg Kaminsky. These pioneering partnerships
seek to promote gay-friendly vacation experiences in Philadelphia
and The Countryside™ through cross-promotional marketing, trip
giveaways and sponsorship. This is the first time that the gay
vacation companies have signed an agreement to promote a specific
destination.
These new partnerships with RSVP Vacations and R Family
Vacations are yet another novel way to bring the Philadelphia
tourism message directly to gay travelers. In 2006 and 2007, RSVP
will take more than 10,000 gay travelers to the Caribbean, Mexican
Riviera, Alaska, Prague, the Czech Republic, Austria, Hungry,
Ireland, Peru, Thailand, Italy, Croatia, Sicily and on an all-gay
Transatlantic Crossing aboard the Queen Mary 2. R Family Vacations
will take another 6,000 people to Alaska, Galapagos and the
Caribbean. Gay travelers spend $64 billion a year in the United
States according to Community Marketing Inc.
GPTMC launched its award-winning gay-friendly tourism campaign,
Philadelphia – Get Your History Straight and Your Nightlife
Gay®, in 2003. In 2004, the city became the first
destination to air a television commercial aimed at gay travelers,
and in 2005, Philadelphia announced ground-breaking research on the
gay and lesbian traveler. This year, Out Traveler magazine named
Philadelphia a trendsetter for its efforts to make Philadelphia a
welcoming destination for lesbians.
Note to Editors: For photos of Greater
Philadelphia, visit our Photo
Gallery. On the pressroom, you can also subscribe to RSS feeds
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you: What’s New, Dining, Events, Seasonal Travel, Hotel Packages
and Tourism Research.
CONTACT:
Jeff Guaracino, GPTMC
(215) 599-2290, jeff@gptmc.com
Anthony Malerba, GPTMC
(215) 599-0789, anthony@gptmc.com
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