Fact Sheet

Gay Stats Fact Sheet
Travel Is Good Business

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Photo by R. Kennedy for GPTMC

Research conducted by Community Marketing, based in San Francisco, California, revealed the following about gay travel patterns and demographics in the U.S.:

Travel habits of U.S. gay and lesbian travelers over the past 12 months:

$54.1 billion spent on travel annually
91% took vacations 49% took three or more vacations
54% took an international vacation
82% spent five nights or more in a hotel
20% took a cruise U.S.

Gay and Lesbian Demographics:

76% have household incomes above the national average ($40,000 or more)
26% have household incomes above $100,000
84% have a valid passport compared to
29% of straight travelers
51% budget $1,500-$3,000 per vacation
16% budget more than $3,000 per vacation
88% are college/university graduates
55% hold professional/executive/management positions
72% own a computer versus
53% of straight households
69% have Internet access versus
42% of straight households
85% purchase travel through travel agents versus
42% of straight households

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) builds the region's economy and image through destination marketing to increase the number of visitors, the number of nights they stay and the number of things they do in the five-county region. For more information about travel to Philadelphia, visit www.gophila.com or call the Independence Visitor Center, located in Independence National Historical Park, at (800) 537-7676.

Note to Editors: For photos of Greater Philadelphia, visit our Photo Gallery.

CONTACT:
Jeff Guaracino, GPTMC
(215) 599-2290, jeff@gptmc.com