PHILLY’S DALI, FRANKLIN &
FOURTH OF JULY PROMOTIONS WIN BIG AT TOURISM INDUSTRY
AWARDS
Annual Competition Drew More Than 1,200 Entries From 35
Countries
PHILADELPHIA, February 8, 2006 –
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) left
its mark on the 16th annual Adrian Awards Gala, garnering six
awards at a ceremony held in New York City on January 30, 2006. The
Hospitality Sales and Marketing Association International (HSMAI)
honored GPTMC with the awards, which included a Gold Adrian for its
public relations campaign to promote the Salvador Dalí
exhibition at the Philadelphia Museum of Art in
2005.
In addition to the Gold Adrian, GPTMC received two Silver Adrian
Awards and three Bronze Adrian Awards. Here’s a look at all of
GPTMC’s honors:
- Gold Adrian Award: Best public relations
campaign, Salvador Dalí
- Silver Adrian Award: Best public relations
press kit, Ben Franklin 300 Philadelphia
- Silver Adrian Award: Best public relations
feature, Cooking Light
- Bronze Adrian Award: Best advertising series
for television spots entitled, “These and These”
- Bronze Adrian Award: Best advertising
campaign, Salvador Dalí
- Bronze Adrian Award: Best public relations
special event: Fourth of July
HSMAI is an organization of sales and marketing professionals
representing all segments of the hospitality industry. Founded in
1927, HSMAI is an individual membership organization comprised of
nearly 7,000 members worldwide, with 36 chapters in the Americas
region.
The Greater Philadelphia Tourism Marketing Corporation (GPTMC)
builds the region’s economy and image through destination marketing
to increase the number of visitors, the number of nights they stay
and the number of things they do in the five-county region. For
more information about travel to Philadelphia, visit www.gophila.com or call the
Independence Visitor Center, located in Independence National
Historical Park, at (800) 537-7676.
Note to Editors: For photos of Greater
Philadelphia, visit our Photo
Gallery.
CONTACT:
Anthony Malerba, GPTMC
(215) 599-2291, anthony@gptmc.com
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