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New Travel Data Reveals Visitors to Philadelphia are Coming in Greater Numbers and Spending More
Two-Part Study Shows 25.5 Million Visitors Spent $6.8 Billion In The Region In 2004
Press Release
NEW TRAVEL DATA REVEALS VISITORS
TO PHILADELPHIA ARE COMING IN GREATER NUMBERS AND SPENDING
MORE
Two-Part Study Shows 25.5 Million Visitors Spent $6.8 Billion
In The Region In 2004
Aerial view of Philadelphia
Photo by A. Sinagoga for PCVB
PHILADELPHIA, November 7, 2005 – New research released by
the Greater Philadelphia Tourism Marketing Corporation (GPTMC)
reveals that visitation to and spending in Philadelphia and Its
Countryside™ were up in 2004. The visitor volume study, conducted
by D.K. Shifflet, reports that 25.5 million people visited the
five-county region (Philadelphia, Bucks, Chester, Delaware and
Montgomery counties) in 2004, up 5.4% from the previous year.
Comparing the latest data to 2003, Philadelphia's percentage
increase in total visitors was higher than the increase in overall
U.S. domestic travel volume (2.1%), as reported by the Travel
Industry Association of America. Not only are tourists traveling to
Philadelphia in record numbers, they are also spending more,
according to Global Insight. In 2004, visitors from the business,
convention and leisure segments generated $6.80 billion in direct
spending, up 7% from the $6.34 billion spent in 2003.
Leisure travel continues to be the region's largest travel segment
with 18.8 million people visiting in 2004, a 5.3% increase from the
previous year. In addition, leisure visitors accounted for the
majority (59%) of traveler spending in 2004, pouring $4.01 billion
into the local economy, up 12% from 2003. Over the past eight
years, overnight leisure visitation to Philadelphia has grown an
astonishing 49%, with the majority of visitors coming from New
York, Pennsylvania, New Jersey, Virginia, Maryland, North Carolina,
Florida, California, Tennessee and Ohio. The median age of visitors
is 41 years old, and the median household income is $73,670.
Visitors stay an average length of 3.3 days.
The Greater Philadelphia Tourism Marketing Corporation (GPTMC)
builds the region's economy and image through destination marketing
to increase the number of visitors, the number of nights they stay
and the number of things they do in the five-county region. For
more information about travel to Philadelphia, visit
www.gophila.com or call the Independence Visitor Center, located in
Independence National Historical Park, at (800) 537-7676.
Note to Editors: For photos of Greater
Philadelphia, visit our Photo
Gallery.
CONTACT:
Jeff Guaracino, GPTMC
(215) 599-2290, jeff@gptmc.com
Paula Butler, GPTMC
(215) 599-0788, paula@gptmc.com
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