Fact Sheet

GPTMC At-A-Glance

Rower on the Schuylkill River

Photo by J. Handley

COMPANY NAME: Greater Philadelphia Tourism Marketing Corporation (GPTMC)

NEW MISSION STATEMENT: The Greater Philadelphia Tourism Marketing Corporation makes Philadelphia and The Countryside™ a premier destination through marketing and image building that increases business and promotes the region’s vitality.

AREAS OF PROMOTION: Philadelphia and The Countryside™, including Bucks, Chester, Delaware, Montgomery and Philadelphia counties

TOURISM MARKETING FUNCTIONS:

• Advertising in print, television, radio, outdoor and online
• Brand development
• Consumer collateral materials
• Cooperative marketing program
• Cultural tourism marketing
• Event-based marketing
• Gophila.com
• Hotel packaging
• Image building
• Media and public relations
• Partnerships, promotions and marketing alliances
• Pressroom on gophila.com
• Stakeholder relations
• Tourism development
• Visitor and marketing research

BOARD OF DIRECTORS:

• Manuel N. Stamatakis, Chairman of GPTMC Board
  Founder and CEO, Capital Management Enterprises
• Robert Asher
  Co-Chairman of the Board, Asher’s Chocolates
• Robert W. Bogle
  President and CEO, The Philadelphia Tribune
• Donald R. Caldwell, Vice Chairman of GPTMC Board
  President and CEO, Cross Atlantic Technology Fund
• Nicholas DeBenedictis
  Chairman and CEO, Aqua America, Inc.
• Bernard Guet
  General Manager, Park Hyatt Philadelphia at the Bellevue
• Janet Haas, M.D.
  Chair, William Penn Foundation
• David L. Hyman, Esquire
  Partner, Kleinbard, Bell & Brecker, LLP
• Honorable James R. Matthews
  Chairman, Montgomery County Board of Commissioners
• Stephanie Naidoff
  Director of Commerce, City of Philadelphia
• David Newhart
  General Manager, The Inn at Penn
• Jonathan Newman
  Chairman, Pennsylvania Liquor Control Board
• Pedro Ramos, Esquire
  Managing Director, City of Philadelphia
• John F. Street
  Mayor, City of Philadelphia
• Meryl Levitz
  President and CEO, GPTMC

PRIMARY FUNDERS:

• Philadelphia County hotel tax
• Commonwealth of Pennsylvania
• City of Philadelphia
• William Penn Foundation
• The Pew Charitable Trusts

BACKGROUND: Greater Philadelphia Tourism Marketing Corporation (GPTMC) is a private, non-profit organization founded and funded in 1996 by the City of Philadelphia, the Commonwealth of Pennsylvania and The Pew Charitable Trusts. In 1997, GPTMC launched the first consumer campaign to promote to potential tourists the diverse entertainment and leisure aspects of the region. Since then, GPTMC has demonstrated the impact that tourism marketing has on the local, regional and state economy. GPTMC continues to run an integrated marketing program that responds to changing needs of consumers and the ever-evolving media landscape, using research, advertising and public/media relations.

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside™ a premier destination through marketing and image building that increases business and promotes the region’s vitality. For more information about travel to Philadelphia, visit www.gophila.com or call the Independence Visitor Center, located in Independence National Historical Park, at (800) 537-7676.

Note to Editors: For photos of Greater Philadelphia, visit our Photo Gallery. On the pressroom, you can also subscribe to RSS feeds to receive updates on topics that are specifically of interest to you: What’s New, Dining, Events, Seasonal Travel, Hotel Packages and Tourism Research.

CONTACT:

Jeff Guaracino, GPTMC
(215) 599-2290, jeff@gptmc.com

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