Fact Sheet

GPTMC’S Advertising Campaign Timeline From 1997 To The Present

Philly's More Fun When You Sleep Over

1997 Campaigns:

• My Philadelphia (celebrity) “This is my Philadelphia.”
• My Philadelphia (celebrity)

1998 Campaigns:

• My Philadelphia (celebrity)
  “This is my Philadelphia.”
• My Philadelphia (celebrity)

1999 Campaigns:

• My Philadelphia (celebrity)
  “It’s like visiting another century with a few key improvements.”
• My Philadelphia (celebrity)
  “Why wait until January to enter another century?”

2000 Campaigns:

• My Philadelphia (celebrity)
  Event-focused
• Republican National Convention
  Thank You
• Special events promotion

2001 Campaigns:

• For the Pursuit of Happiness. Yours.
• Philly’s More Fun When You Sleep Over®

2002 Campaigns:

• Cooperative advertising
• Philly’s More Fun When you Stay Up Late®
• Cooperative advertising
• Philly’s More Fun When You Sleep Over®
• New Year’s Eve

2003 Campaigns:

• Knowledge Industry Partnership
• Philly Friends
• Philly’s More Fun When You Sleep Over®
• Philly Phlash
• Cooperative advertising
• CultureFiles®
• Philly’s More Fun When You Sleep Over®
• New Year’s Eve
• Philadelphia – Get Your History Straight and Your Nightlife Gay®

2004 Campaigns:

• Manet & the Sea exhibition
• Philly – You Just Can’t Do It In A Day®
• Philly Phlash
• Philadelphia Phillies promotion
• Cooperative advertising
• Philadelphia – Get Your History Straight and Your Nightlife Gay®
• National Treasure tour
• Philly’s More Fun When You Sleep Over®
• New Year’s Eve

2005 Campaigns:

• Salvador Dalí exhibition
• Neighborhood Tourism Network
• Philly Phlash
• Live 8/Fourth of July festivities
• Philly’s More Fun When You Sleep Over®
• Cooperative advertising
• Body Worlds exhibition
• Philadelphia – Get Your History Straight and Your Nightlife Gay®
• Benjamin Franklin: In Search of a Better World exhibition
• Philly’s More Fun When You Sleep Over®

2006 Campaigns:

• Philly’s More Fun When You Sleep Over®
• Cooperative advertising

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside™ a premier destination through marketing and image building that increases business and promotes the region’s vitality. For more information about travel to Philadelphia, visit www.gophila.com or call the Independence Visitor Center, located in Independence National Historical Park, at (800) 537-7676.

Note to Editors: For photos of Greater Philadelphia, visit our Photo Gallery. On the pressroom, you can also subscribe to RSS feeds to receive updates on topics that are specifically of interest to you: What’s New, Dining, Events, Seasonal Travel, Hotel Packages and Tourism Research.

CONTACT:

Jeff Guaracino, GPTMC
(215) 599-2290, jeff@gptmc.com

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